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Does social media really mean the end of social revolution?
“The revolution will not be Tweeted,” claims Malcolm Gladwell in this week’s issue of The New Yorker. Bringing us back to the early 1960s and the U.S. Civil Rights Movements, Gladwell writes that huge...
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Marketing a cause? You might want to read Brains on Fire.
How do we build our list of email subscribers? How do we get Facebook users to ‘like’ our page? Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements asks you to stop tweeting at...
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